Premium Quality
Every piece uses comfortable cotton and considered construction. No compromises on material, finish, or fit.
WHO WE ARE
BUILT FOR THE
STREETS.
OUR STORY
A brand born on the streets of Colombo.
The Seventy Seven started as an idea shared between friends, a frustration with the lack of clean, minimal streetwear made for South Asian bodies and South Asian streets.
We did not want loud graphics or fast fashion quality. We wanted basics done right. Premium cotton, considered fits, and a visual language that spoke to the city we are from.
The 77 is Colombo's first drop-based minimal streetwear brand. Every piece is released in limited quantities, designed to last, and built for the everyday fit.
2024
Founded in Colombo
01
First Collection Drop
LKD
Limited Drops Only
WHAT WE STAND FOR
THE 77 PRINCIPLES
Drop Culture
We release in limited quantities. Each drop is a moment, not a restocked shelf item.
Made for Colombo
Designed with the Sri Lankan climate and street aesthetic in mind. Built for everyday local wear.
Minimal by Design
No noise. No excess. Every design choice is intentional, from the fit to the label placement.
GET IN TOUCH